Why do I need Organic SEO + Google Adwords for my local website?
Organic Search Engine Optimisation (SEO), and Google Ads work together to maximises your website visits and business exposure. A Google high-quality-score can lead to better positioning in organic searches, and lower bids prices for Google Ads. Google uses many factors to score your website from 1 to 10 points. With 10 being the highest quality-score!
Factors include page titles, page content, page descriptions, source code, layout, keyword phrases, loading time, and many, many more elements. A high quality-score, of say 7 or above out of 10, means your ads will appear in the top five Google Ads for that keyword phrase.
It will also mean your bid price will be reduced, driving more traffic at reduced cost.